Der BGA Newsletter Fresh Thinking ist derzeit nur in englischer Sprache verfügbar.
Fresh Thinking is BGA Group’s monthly newsletter. We see fresh thinking as ideas, products and people that are out of the ordinary in their insight, usefulness or uniqueness. The purpose of this newsletter is to offer ideas, inspiration and some fun. We invite you to sign up. to start receiving Fresh Thinking.
|
|
 |
April, 2011
|
|
|
 |
March, 2011
-
Social media indispensible in post earthquake communications in Japan
-
Social games continue to draw marketing attention of major brands
-
Shocking! Howard Stern and his “Private Parts” Tweets
-
Tech refresher: Embed YouTube videos into your PowerPoint slides
-
The reverse side…
|
|
|
 |
February, 2011
-
Impact of Super Bowl Ads on Social Media
-
Here comes Godzilla: Axa couples an iPhone video ad with a print ad
-
Shoetopia: Intel creates Virtual Footwear Wall for Adidas
-
21 Rules for Social Media Engagement
-
Three New Online Tools
-
Linchpin: Are you indispensible?
-
A fine idea...
|
|
|
 |
January, 2011
-
2 useful 2011 life science survey reports
-
Have-a-Java? Starbucks launches logo change
-
FacebookLive gets into the web broadcasting game
-
5 tips for optimizing and integrating your social media content
-
Not your father’s Oldsmobile (by a long shot)…
-
2010’s best of guerilla marketing
-
10 Simple Truths Smart People Forget
-
Not as easy as it seems…
|
|
|
 |
November, 2010
-
Vote for me! Marketing lessons from the 2010 campaign
-
Campaign ads – The good, the bad and the funny
-
Research findings from the 2010 vote
-
“Book ‘em Dano.”
-
How many marketing directors does it take to change a light bulb?
|
|
|
 |
October, 2010
-
Social Media - Everything old is new again
-
MPA Turns the Page
-
New Online Ad Studies from AOL
-
Connecting People with Online Social Games
-
Guerilla Marketing Campaigns Caught on Video
-
Good Advice for Social Marketers
|
|
|
 |
September, 2010
-
Hiring an online entourage
-
Veggie Tales: Rebranding baby carrots
-
Fun and games at the vending machine
-
Calling all marketers: SMS campaigns work
-
The new selling (augmented) reality
-
Just for fun: Some virtual magic
-
Robert E. Lee on leadership
-
The difference between a leader and follower…
|
|
|
 |
August, 2010
-
Cool interactive ad campaign for DC Spy Museum
-
Marketing Sherpa: Email marketing advice and more
-
Marketing inspiration (and food for thought) from Seth Godin
-
Want to tell better stories in your ads?
-
Does branding work? It’s as easy as ABC (almost)
-
New from BGA: iPhone apps, green city branding, Digiflipper and more…
-
Words worth thinking about (again)…
|
|
|
 |
June, 2010
-
Who Stole Einstein's Brain?
-
Michelangelo’s Sistine Chapel Brain Atlas
-
100 Years Later Mark Twain Lets it all Hang Out
-
All Together Now…Star Wars, E.T and Norman Rockwell
-
The Perfect Beach Bike Basket
-
Asteroids Ahoy! Solar Powered Space Yacht Sets Sail
-
O this is Funny
-
Dorothy Parker’s Four Seasons
|
|
|
 |
May, 2010
-
Isaac Newton's Apple Tree Defies Gravity
-
A Very Cool Gravity Defying Illusion
-
Ahoy Mateys! A Swashbuckling Thriller
-
Science Silliness with Sidney
-
When Origami Meets Rocket Science
-
Don’t Talk to Strangers, Especially Space Aliens
-
Uh, Oh…Are They on the Way?
-
Are There Parking Meters in Space?
|
|
|
 |
April, 2010
-
The Northern Lights as seen from Space
-
Mark Twain Slept Here
-
Black Warriors with Pink Pearls
-
LAX Warriors on the Field
-
Sail On (with natural, renewable, ocean thermal energy)
-
The Walrus and the Carpenter
-
Blossoms on a Breeze
|
|
|
 |
March, 2010
-
Better City, Better Life
-
Speeding Green Spyder goes 198mph
-
Take a Peep
-
Get in Gear for Spring
-
Terrifying: “One Second After”
-
The Evolution of Olympic Pictograms
-
Spring Gardening Calendar
-
RIP Robert McCall, Picasso of the Space Age
-
The View from the Moon
|
|
|
 |
February, 2010
-
All marketing is social
-
A social masher you’ll want to meet
-
Hot, fresh scholarly recipes
-
Toss the textbooks and turn on your iPod
-
Speaking of cool educational videos…
-
Abandoned online shopping carts – closing the deal
-
US Air Flight 1549 - “We’re going to be in the Hudson”
-
Meteors and dinos…
|
|
|
 |
January, 2010
-
Jib Jabbing 2009
-
THE List: What’s in – What’s out…
-
Need a lift? Listen to “Voices of Spring”
-
Germany waxes the Olympic competition
-
Tinkercell: Design your own cells
-
Looking back: December 1776
-
Some things don’t change…
|
|
|
 |
December, 2009
-
Nibbler and other Internet Marketing Tools
-
Track Santa’s Journey with NORAD
-
Cool Pics: Robotic Jellyfish, Nebulas from Hubble and more
-
How’s Your Travel IQ?
-
Mush! One Tough Doggone Alaskan Race
-
Tears of the Ukraine
-
Take Me to the Stars (on Virgin Galactic)
|
|
|
 |
November, 2009
-
What space-time is it?
-
Gifts for geeks
-
Dumb terminal for smarter working
-
Winter workouts
-
Inspiration from Paul
-
Great destinations
-
Be a better business communicator
-
What’s the big idea?
|
|
|
 |
October, 2009
-
A graveyard in your front yard for Halloween
-
A rock out of this world (but take lots of sunscreen)
-
How “word of mouse” helps your marketing go viral
-
Need help getting organized?
-
It’s a dog’s world
-
An accidental find of amazing Anglo-Saxon treasures
-
Hidden riches you can easily find
|
|
|
 |
September, 2009
-
Here comes the sun!
-
Stargazing with Galileo in 1609
-
Up, up and away at Pogopalooza
-
“These are the times that try men’s souls.”
-
Play with your food…please!
-
Powerlines
-
This is good advice for business too…
|
|
|
 |
August, 2009
-
Early works of Mozart and Michelangelo
-
Krakatoa on the verge?
-
The Age of Wonder
-
Death by mint oil
-
Things to do…run a business, make payroll, graduate from high school
-
A Deep thought...
|
|
|
 |
You decide. Vote for BGA and help us win!
As you probably know, at BGA we are continually developing creative new applications in the area of online communication. Therefore, we have collaborated with IMS AG to create a secure and speedy web conferencing platform for professionals. It should come as no surprise then, to learn that we have been nominated as a finalist in the 2009 Streaming Media European Reader’s Choice Award.
|
|
|
 |
July, 2009
-
July 4, 1863
-
Beat the beach traffic, take the Mars Rover
-
Yee-haa! Or, zooming around at 700mph
-
Evolution commemorations worldwide
-
Lance in France…again
-
Summer thirst quencher (Adults only!)
-
Buzzmarketing
|
|
|
 |
June, 2009
-
APGAR: What's your baby's score?
-
Ida: German fossil could be a missing evolutionary link
-
Maryland, My Maryland: Governor boosts biotechnology funding, opens two new centers
-
Cheap Tickets: Websites that can save you money on travel
-
Lighten up! Wisdom from “Gently Down the Stream”
|