NEWSLETTER ARCHIVE
Fresh Thinking is BGA Group’s monthly newsletter. We see fresh thinking as ideas, products and people that are out of the ordinary in their insight, usefulness or uniqueness. The purpose of this newsletter is to offer ideas, inspiration and some fun. We invite you to sign up. to start receiving Fresh Thinking.
 
Fresh Thinking April 2011

April, 2011

 
Fresh Thinking March 2011

March, 2011

In this month's issue:

  • Social media indispensible in post earthquake communications in Japan
  • Social games continue to draw marketing attention of major brands
  • Shocking! Howard Stern and his “Private Parts” Tweets
  • Tech refresher: Embed YouTube videos into your PowerPoint slides
  • The reverse side…
 
Fresh Thinking February 2011

February, 2011

In this month's issue:

  • Impact of Super Bowl Ads on Social Media
  • Here comes Godzilla: Axa couples an iPhone video ad with a print ad
  • Shoetopia: Intel creates Virtual Footwear Wall for Adidas
  • 21 Rules for Social Media Engagement
  • Three New Online Tools
  • Linchpin: Are you indispensible?
  • A fine idea...
 
Fresh Thinking January 2011

January, 2011

In this month's issue:

  • 2 useful 2011 life science survey reports
  • Have-a-Java? Starbucks launches logo change
  • FacebookLive gets into the web broadcasting game
  • 5 tips for optimizing and integrating your social media content
  • Not your father’s Oldsmobile (by a long shot)…
  • 2010’s best of guerilla marketing
  • 10 Simple Truths Smart People Forget
  • Not as easy as it seems…
 
Fresh Thinking November 2010

November, 2010

In this month's issue:

  • Vote for me! Marketing lessons from the 2010 campaign
  • Campaign ads – The good, the bad and the funny
  • Research findings from the 2010 vote
  • “Book ‘em Dano.”
  • How many marketing directors does it take to change a light bulb?
 
Fresh Thinking October 2010

October, 2010

In this month's issue:

  • Social Media - Everything old is new again
  • MPA Turns the Page
  • New Online Ad Studies from AOL
  • Connecting People with Online Social Games
  • Guerilla Marketing Campaigns Caught on Video
  • Good Advice for Social Marketers
 
Fresh Thinking September 2010

September, 2010

In this month's issue:

  • Hiring an online entourage
  • Veggie Tales: Rebranding baby carrots
  • Fun and games at the vending machine
  • Calling all marketers: SMS campaigns work
  • The new selling (augmented) reality
  • Just for fun: Some virtual magic
  • Robert E. Lee on leadership
  • The difference between a leader and follower…
 
Fresh Thinking August 2010

August, 2010

In this month's issue:

  • Cool interactive ad campaign for DC Spy Museum
  • Marketing Sherpa: Email marketing advice and more
  • Marketing inspiration (and food for thought) from Seth Godin
  • Want to tell better stories in your ads?
  • Does branding work? It’s as easy as ABC (almost)
  • New from BGA: iPhone apps, green city branding, Digiflipper and more…
  • Words worth thinking about (again)…
 
Fresh Thinking June 2010

June, 2010

In this month's issue:

  • Who Stole Einstein's Brain?
  • Michelangelo’s Sistine Chapel Brain Atlas
  • 100 Years Later Mark Twain Lets it all Hang Out
  • All Together Now…Star Wars, E.T and Norman Rockwell
  • The Perfect Beach Bike Basket
  • Asteroids Ahoy! Solar Powered Space Yacht Sets Sail
  • O this is Funny
  • Dorothy Parker’s Four Seasons
 
Fresh Thinking May 2010

May, 2010

In this month's issue:

  • Isaac Newton's Apple Tree Defies Gravity
  • A Very Cool Gravity Defying Illusion
  • Ahoy Mateys! A Swashbuckling Thriller
  • Science Silliness with Sidney
  • When Origami Meets Rocket Science
  • Don’t Talk to Strangers, Especially Space Aliens
  • Uh, Oh…Are They on the Way?
  • Are There Parking Meters in Space?
 
Fresh Thinking April 2010

April, 2010

In this month's issue:

  • The Northern Lights as seen from Space
  • Mark Twain Slept Here
  • Black Warriors with Pink Pearls
  • LAX Warriors on the Field
  • Sail On (with natural, renewable, ocean thermal energy)
  • The Walrus and the Carpenter
  • Blossoms on a Breeze
 
Fresh Thinking March 2010

March, 2010

In this month's issue:

  • Better City, Better Life
  • Speeding Green Spyder goes 198mph
  • Take a Peep
  • Get in Gear for Spring
  • Terrifying: “One Second After”
  • The Evolution of Olympic Pictograms
  • Spring Gardening Calendar
  • RIP Robert McCall, Picasso of the Space Age
  • The View from the Moon
 
Fresh Thinking February 2010

February, 2010

In this month's issue:

  • All marketing is social
  • A social masher you’ll want to meet
  • Hot, fresh scholarly recipes
  • Toss the textbooks and turn on your iPod
  • Speaking of cool educational videos…
  • Abandoned online shopping carts – closing the deal
  • US Air Flight 1549 - “We’re going to be in the Hudson”
  • Meteors and dinos…
 
Fresh Thinking January 2010

January, 2010

In this month's issue:

  • Jib Jabbing 2009
  • THE List: What’s in – What’s out…
  • Need a lift? Listen to “Voices of Spring”
  • Germany waxes the Olympic competition
  • Tinkercell: Design your own cells
  • Looking back: December 1776
  • Some things don’t change…
 
Newsletter December 2009

December, 2009

In this month's issue:

  • Nibbler and other Internet Marketing Tools
  • Track Santa’s Journey with NORAD
  • Cool Pics: Robotic Jellyfish, Nebulas from Hubble and more
  • How’s Your Travel IQ?
  • Mush! One Tough Doggone Alaskan Race
  • Tears of the Ukraine
  • Take Me to the Stars (on Virgin Galactic)
 
Newsletter November 2009

November, 2009

In this month's issue:

  • What space-time is it?
  • Gifts for geeks
  • Dumb terminal for smarter working
  • Winter workouts
  • Inspiration from Paul
  • Great destinations
  • Be a better business communicator
  • What’s the big idea?
 
Newsletter October 2009

October, 2009

In this month's issue:

  • A graveyard in your front yard for Halloween
  • A rock out of this world (but take lots of sunscreen)
  • How “word of mouse” helps your marketing go viral
  • Need help getting organized?
  • It’s a dog’s world
  • An accidental find of amazing Anglo-Saxon treasures
  • Hidden riches you can easily find
 
Newsletter September 2009

September, 2009

In this month's issue:

  • Here comes the sun!
  • Stargazing with Galileo in 1609
  • Up, up and away at Pogopalooza
  • “These are the times that try men’s souls.”
  • Play with your food…please!
  • Powerlines
  • This is good advice for business too…
 
newsletter August 2009

August, 2009

In this month's issue:

  • Early works of Mozart and Michelangelo
  • Krakatoa on the verge?
  • The Age of Wonder
  • Death by mint oil
  • Things to do…run a business, make payroll, graduate from high school
  • A Deep thought...
 
2009 Streaming Media European Reader’s Choice Award.

You decide. Vote for BGA and help us win!

As you probably know, at BGA we are continually developing creative new applications in the area of online communication. Therefore, we have collaborated with IMS AG to create a secure and speedy web conferencing platform for professionals. It should come as no surprise then, to learn that we have been nominated as a finalist in the 2009 Streaming Media European
Reader’s Choice Award.

 
newsletter July 2009

July, 2009

In this month's issue:

  • July 4, 1863
  • Beat the beach traffic, take the Mars Rover
  • Yee-haa! Or, zooming around at 700mph
  • Evolution commemorations worldwide
  • Lance in France…again
  • Summer thirst quencher (Adults only!)
  • Buzzmarketing
 
newsletter June 2009

June, 2009

In this month's issue:

  • APGAR: What's your baby's score?
  • Ida: German fossil could be a missing evolutionary link
  • Maryland, My Maryland: Governor boosts biotechnology funding, opens two new centers
  • Cheap Tickets: Websites that can save you money on travel
  • Lighten up! Wisdom from “Gently Down the Stream”